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Fitbit stock becoming untradeable has to do with a deal the fitness device maker inked with Google more than a year ago. In Nov. Google fought Facebook for the chance to buy Fitbit. In the end, it agreed to spend more on the deal than it had intended.
Although Fitbit stock has fallen in value from where it was at the time of the deal, Google will still pay the agreed price. Google currently relies on advertising. Fitbit should help launch Google in the lucrative wearable device market, where it can compete with Apple and Microsoft.
Alphabet is the parent company of Google, self-driving and ride-hailing service provider Waymo , and life science startup Verily. Digital health is another promising space for Google and Alphabet in their bid to diversify outside advertising.
The company had to commit to not using Fitbit data for its advertising business before European and Australian regulators would sign off on the deal. Google announced its merger with Fitbit is complete.
Stocks Option prices for Fitbit Inc with option quotes and option chains. Find the latest on option chains for Fitbit, Inc. Class A Common Stock (FIT) at Call and put options are quoted in a table called a chain sheet.
With Fitbit stock becoming untradeable, Fitbit shareholders are wondering what will happen to it. As Google agreed to pay for the Fitbit acquisition in cash rather than stock or a mix of both, Fitbit stock will not convert to Google or Alphabet stock.